Senior Partner, Blue Rubicon
Fraser established Blue Rubicon 16 years ago on a kitchen table in South London going on to build it into one of the most respected and awarded reputation advisory firms in the world.
In 2012 the company successfully secured a private equity deal with Lloyds Development Capital enabling the company to finance its expansion strategy. Over the subsequent 36 months the business completed two strategic acquisitions adding political advisory capability and the global reputation research programme that would form the base of Blue Rubicon’s Institute for Business Reputation. Offices opened in Qatar, Dubai and Singapore and the company created a knowledge Ecosystem bringing millions of data points to the fingertips of its consultants 24/7, on any device, anywhere in the world.
In 2015 Blue Rubicon was acquired by Teneo to form one of the largest reputation consulting businesses in Europe. Fraser remains as Senior Partner. He is a trusted strategy adviser to CEOs and leadership teams as they manage reputation to optimise licence to operate, growth and shareholder value. Today he is advising on three of the highest profile turnarounds currently playing out on either side of the Atlantic – McDonald’s Corporation, Tesco PLC and RBS. He worked with both Barclays and Lloyds Banking Group in the wake of the financial crisis and British Gas at the peak of disquiet around energy prices. He has a long track record advising major brand owners including Cadbury, Coca-Cola, Diageo, GlaxoSmithKline, SABMiller and Unilever. He has advised Government on a range of issues ranging from nuclear disarmament and Olympic legacy to city-wide emergency planning for London post 9/11.Previously he worked in senior communications roles in two FTSE100 companies. He was Head of Communications for PowerGen PLC and Global Media Spokesman for Rio Tinto.
In 2015 Fraser was voted Agency Professional of the Decade at the CorpComms Awards.