Most of our work on pricing strategies begins with a clear emphasis on customer segmentation. Our team has developed a strategic approach to identify different customer segments, understand the specific drivers of value in each, and develop differentiated pricing strategies to maximize that value. When combined with a clear understanding of the economics – especially the marginal cost and capacity – of providing goods and services, we are then able to combine these pricing strategies with broader quota management, promotional and distribution approaches to develop an holistic approach to revenue optimization.
Our approach to customer segmentation and preference analytics is based on rigorous quantitative analysis of customer requirements and willingness to pay.
We have extensive in-house experience in using qualitative research, simple quantitative panel surveys and complex conjoint techniques to differentiate customer segments and derive price elasticities.